MEDIA SCIENCES “SCIENCE OF COLOR” BRANDING CAMPAIGN
Client: Media Sciences, an independent manufacturer of color toner cartridges for office printers. MSI’s product line includes color printer supplies for major manufacturers such as Brother, Xerox, Dell and others.
Goal: Develop an advertising campaign to encourage dealers to carry MSI products.
- Establish “The Science of Color.” as central to the brand.
- Reinforce MSI’s image in the marketplace as an innovative and reliable company that customers can trust.
Key thought: Buying an MSI product is a smart business decision.
Target market: Color toner manufacturers and dealers.
My role: Develop the creative strategy and concepts, art direction, design and write headline copy.
Dealer sales guide