BIOTEK INSTRUMENTS PRODUCT LOGOS
Client: BioTek Instruments, a global leader in the development, manufacture and distribution of life science instrumentation, including imaging & microscopy, multi-mode detection, liquid handling and automation systems.
Goals: Develop logo designs for BioTek’s family of instruments to create a strong, unified identity for BioTek’s products in the lab environment.
Target market: Research scientists and employees.
My role: Design the product logos, determine placement on instruments and apply to marketing materials across a variety of channels.
![](https://pureimpactinc.com/wp-content/uploads/2022/09/Close-up-2-1024x999.jpg)
LOGO DESIGNS
The simple style can be used across all instruments, increasing the visual impact within the lab environment creating a greater visual “share of voice.”
![](https://pureimpactinc.com/wp-content/uploads/2022/09/logos-1024x999.jpg)
DETERMINE LOGO PLACEMENT
![](https://pureimpactinc.com/wp-content/uploads/2022/09/Logo-place-colors-1024x999.jpg)
APPLY TO MARKETING MATERIALS
Software splash screens
![](https://pureimpactinc.com/wp-content/uploads/2022/09/Splash-screenS-1024x999.jpg)
MARKETING MATERIALS
Advertising
![](https://pureimpactinc.com/wp-content/uploads/2022/09/ad-1024x999.jpg)
Collateral
![](https://pureimpactinc.com/wp-content/uploads/2022/09/Brochure-1024x999.jpg)
Trade show graphics
![](https://pureimpactinc.com/wp-content/uploads/2022/09/Banner-1-1024x999.jpg)
![](https://pureimpactinc.com/wp-content/uploads/2022/09/Banner-2-1024x999.jpg)