STAGO TRADE SHOW THEME
The project: Design a trade show theme that positions Stago as synonymous with coagulation instrumentation.
Client: Stago is the exclusive provider of the Diagnostica Stago Hemostasis product lines in the US and offers a complete system of coagulation instruments.
Goal: Develop a theme that will re-enforce Stago’s market position in the coag market.
Key thought: Stago is the only company with a singular focus on coagulation technologies.
Target market: Pathologists, Clinicians and Lab Supervisors.
My role: Develop the creative strategy, art direction, design and headline copy.
TRADE SHOW MATERIALS