The project: Design a trade show theme that positions Stago as synonymous with coagulation instrumentation.

Client: Stago is the exclusive provider of the Diagnostica Stago Hemostasis product lines in the US and offers a complete system of coagulation instruments.  

Goal: Develop a theme that will re-enforce Stago’s market position in the coag market.

Key thought: Stago is the only company with a singular focus on coagulation technologies.

Target market: Pathologists, Clinicians and Lab Supervisors.

My role: Develop the creative strategy, art direction, design and headline copy.