Jeff Propper-Portfolio-media-sciences-branding-campaign

Client: Media Sciences, an independent manufacturer of color toner cartridges for office printers. MSI’s product line includes color printer supplies for major manufacturers such as Brother, Xerox, Dell and others. 

Goal: Develop an advertising campaign to encourage dealers to carry MSI products.

• Establish “The Science of Color.” as central to the brand.
• Reinforce MSI’s image in the marketplace as an innovative and reliable company that customers can trust. 

Key thought: Buying an MSI product is a smart business decision.

Target market: Color toner manufacturers and dealers.

My role: Develop the creative strategy and concepts, art direction, design and write headline copy.