FULFILL TECHNOLOGIES BRANDING
The project: Name, brand and introduce a new cost-saving additive to pulp and paper manufacturers.
Client: Specialty Minerals Technologies Inc. is a resource and technology-based company that develops, produces and markets worldwide a broad range of specialty mineral, mineral-based and synthetic mineral products.
Goal: Create a brand for a new process that evolves beyond the typical product.
Objective: Change perception of paper pulp “filler” as a commodity product.
Note: Fulfill is a formulation that has both financial, energy and green impact beyond the “fill” that it provides. Selling points are:
- Fulfill provides the manufacturer with a range of formulations.
- Fulfill saves on operational costs without compromising paper quality.
Target market: Integrated pulp & paper manufacturers.
My role: Conduct qualitative research via customer interviews, name the product, design the logo, design and write the marketing materials and design (not write) the article.
![](http://pureimpactinc.com/wp-content/uploads/2022/09/cover-top-1024x999.jpg)
KEY THOUGHT
Fullfil is more than pulp filler. It’s an investment that can save on operational costs across a wide spectrum.
![](http://pureimpactinc.com/wp-content/uploads/2022/09/Brand-triangle-1024x999.jpg)
NAME AND LOGO DESIGN
![](http://pureimpactinc.com/wp-content/uploads/2022/09/fulfill-logo-1-1024x458.png)
MARKETING MATERIALS
Advertising
![](http://pureimpactinc.com/wp-content/uploads/2022/09/ad-1-1024x999.jpg)
Collateral
![](http://pureimpactinc.com/wp-content/uploads/2022/09/brochure-1-1024x999.jpg)
Article
![](http://pureimpactinc.com/wp-content/uploads/2022/09/Article-1024x999.jpg)
Customer-facing presentation
![](http://pureimpactinc.com/wp-content/uploads/2022/09/presentation-1024x999.jpg)