Step 4. What’s your position?
Now that brand identity has been articulated, it’s time to be proactive and develop positioning. Simply put, “positioning” is the process that determines how a customer or prospect thinks of a company, its products and its services. It’s important to be proactive and tell the target market exactly how you want them to think of a particular company, product or service.
We ask ourselves seven basic questions when attempting to articulate a positioning:
Some examples of positioning in the consumer’s mind are:
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